Promoting products on Facebook is a must for most B2C businesses. Facebook is a popular platform for building customer relations, and through that you can easily promote products better than on most other channels. Here are several ways you can effectively promote products on Facebook:
Run a User-Generated Content Campaign
User-generated content (UGC) is the best way to get attention on Facebook and engage with your target audience. With a UGC campaign, you can ask your followers the take pictures of your products and post them on the social network. Those who participate can act as brand ambassadors. This is a much more authentic manner to showcase your products than posting ads. Other customers are generally more interested in UGC content than formal marketing content. To get started, you may have to offer an incentive for customers to publish and share posts about your company’s products. For example, you can make it a competition, or offer coupons or discounts to those who participate.
Publish Videos about Fun Ways to Use Your Products
Say for example that your company sells butter. Rather than telling people to buy your butter on Facebook, it’s better to show them how great your butter is. Instead of doing a typical video ad, make a video of using the butter to make a cake or some buttery delicacy. Facebookers are immediately attracted to videos like this. Even market data support this. According to one survey, as much as 62% of customers said that they want brands to show them the best ways to use the product. So how-to videos, recipe videos or really funny videos where your products are used have excellent viral potential on Facebook. This is a subtle but highly effective manner to promote your products.
Use Multi Product Ads
Facebook multi product ads allow companies to show up to three products per one ad. The ads are displayed in a carousel, so they are sometimes also referred to as carousal ads. You can add images, descriptions, links and a CTA for each product. This is a great way to promote different products at once to the same audience. Also, you are playing a single fee for everything. Multiproduct ads are also a good way to test which products interest the target audience the most. Then later, you can dedicate more resources to promoting those products singularly. Multiproduct ads are also viewable on mobile phones, so they are a great mobile marketing tool as well. Multiproduct ads are a highly valuable product promotion tool on Facebook that businesses should not ignore.
Incentivise Customer Referrals
Word-of-mouth is still the best way to promote products on social media or just about anywhere. So, your Facebook marketing campaign should try its best to get customer referrals. You should provide incentives to customers who refer others to your products. One of the most effective ways to do this is by creating a customer loyalty program, where publishing photos of your products and getting likes and shares are rewarded bonus points for discounts later.
Use one or two of the above tips to remarkably improve your Facebook product marketing efforts.