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The Kershaw 1660 St Honest Review


We found the Kershaw 1660St to be the crème of the crop at a fair price during our comprehensive testing of a chosen group of the world’s top pocketknives. We tested less costly blades as well as knives designed for more aggressive use, but none of them came close to the Leek in terms of value. We gave the Kershaw 1660 St an award because of its practicality, durability, and affordable price.

The Kershaw 1660 St is a beautifully constructed knife. The slim blade is crafted from high-quality steel with meticulous attention to detail. The thumb or index finger can be used to activate the assisted-opening function. At any cost, its adaptability and ease of application stand out. We first tried the Leek several years ago, and we just revisited it. We are precise. Even after evaluating a few dozen more blades till now, what we discovered years ago remains true. In an apparently timeless manner, the Leek is fantastic.

Blade And Edge Integrity

The Leek’s blade is emblazoned with the name of its creator. Ken Onion, a well-known pocketknife guru (thus the “Leek” moniker… several models under Kershaw Knives has onion-themed names), approves the overall blade layout. It is tough to evaluate blade, particularly when trying to use objective terms. Sharpness is hard to evaluate in quantitative terms on its own. When you factor in the edge’s tensile strength as well as its capacity to tolerate traumatic deflection and degeneration, objective and comparable evaluation becomes nearly impossible. Quality blades, on the other hand, feel great when cutting. Sharpening a good blade is also a satisfying activity. The Leek blade’s intelligence and integrity will be seen by even the most casual user. It is a smart tool, and it shows in the user’s experience.

kershaw 1660 st
Image Source: Pexels


The Leek is a tiny, slender tool. It has a similar length to both of our Editors’ Pick winners. The length is ideal for everyday wear. In some situations, a deeper and wider blade could feel better, however for foods and fabrics, this sharp edge and short blade are ideal.

The Leek’s grip is a little too thin for regular carry as a pocket blade. With a knife of this size, extended use and hard cutting weary the hand. The blade opens with a thumb pin from either hand, just like the other blades in the test. A non-standard index finger flick can also be used to engage the aided opening spring. Superb. With an easy and effective liner lock, the blade opens easily.


Generally, mobility and aesthetics are at odds. A grip with a rounded shape in a radius wide enough to accommodate a lightly clenched fist is required for good ergonomics, particularly when the knife is utilised for long periods or heavy slicing. Carrying a blade in one’s pocket, on the other extreme, is more pleasant when the blade is thin and flat. The Leek has a slim handle with a mid-length blade. It practically vanishes from one’s pocket. The pocket clasp stops it from being tangled up in your keys and money. A lanyard can be run through the knife’s frame for additional carrying choices. We were delighted with the Leek’s versatility.

Quality Of Construction

Apart from the blade “side rolling” stated earlier, the Leek showed no incompetence in construction during either session of our usual usage. The Leek was carried, sliced, and dropped all over the test. The components, construction, and weight instilled trust in us and never let us down.


The Kershaw 1660 St is not a cheap tool. In fact, it falls practically exactly in our price range’s midpoint. However, thanks to the aided opening, a slew of utility changes (locking open and closed, customizable pocket clip), and flawless build, this is a blade that would last a long time while promoting more use. The Leek has achieved one of our bargain award badges based on its affordability, durability, and usefulness.

6 Ways a Business Can Finance Machine Purchasing


The machines you need may be very expensive. Don’t fret; there are many ways to finance the devices. We’ve discussed this below. Read ahead.

Equipment Loans

There are specific loans for people who want to buy machinery. You don’t have to work with your local bank, as finance houses offer this type of financing too. You might be better off borrowing from a bank. The interest rates you would be charged wouldn’t be that bad.

To get accepted for the loan, you would have to have a good credit score. Otherwise, banks might see you as a risk. You only get poor credit if you have a history of not paying back debt after all.

Don’t go for a very long repayment period. If you can’t make the payments, the machinery might be seized from you. They are assets, so try and pay them off in a couple off as soon as you can.

Machine Financing Firms

Instead of borrowing from a bank or finance house, you could borrow from a machinery finance firm. Their main purpose is to give small businesses cash to buy whatever equipment or devices they would need. The beauty of working with these companies is that you’d be met with very competitive interest rates. Moreover, they let small businesses borrow very large sums. You’d likely be able to receive a sum that’s bigger than what you’d get from a bank.

machinery finance
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Ask yourself if you need to purchase the machines. Your business may be small. It would be easier for you to get the devices on lease.

If you look around, you would find sellers that are offering leases for the devices for not much. Over time, you might be able to purchase the machines that you’ve been leasing from them.

Alternatively, you could purchase the machinery on hire purchase. The devices would be in your possession. However, you would have to pay a sum to the seller in regular periods. Once the payments are up, the machinery would be yours. Just know that the interest in the instalments would be a lot. Also, if you miss a payment, the devices would be taken from you.

As the interest rate for the hire purchase would be a lot, it would be wise to research sellers hard before you work with them.


Yes, the equipment would be very expensive. However, you might have put aside savings from your business. Tapping into it would be smart. After all, the new machines would help your company perform better, so you can think of them as an investment.

Thankfully, there are quite a few ways you can purchase the equipment. The most common would be to get a loan. Work with a finance firm that specializes in lending to small businesses. You would be able to borrow a large sum. Moreover, the interest rates you’d be met with won’t be that high. If you have enough savings, tap into them. The new machines would be investments.

Importance of Investing While You Are Young


One of the few things that makes life easier for many people are investments. They are those who are endowed with the wisdom of knowing and perceiving the future in terms of financial aspect. The young people of today are not really perceptive of what might happen to the economy of the world in years to come that is why few and fewer of them are investing thus the future looks bleak for them. But what really is investment and what does it do for the people who take time and resources to work on it? Here are some of the key notes on investment for young people.

Passive Income

Investments help a person gain passive income especially if they have so many things to consider or focus on at a given time in their lives. For example, students will have to focus on their academics but if they have investments in stock trading then they will have to render a small amount of their time daily to check on these investments and in the long run they will see some growth in earnings although these are not large amounts but it basically becomes a passive income for them. 

Safety Net

Investments are also safety precautions to fall back into especially if the economy or one’s career turns the other way around. Not just young people but almost everyone who has a job must also consider investing on ventures that is outside of their career or profession, for the sake of practicality and financial stability and safety. Because in these perilous economic shifts and changes are not good for anyone especially for those who are living through paycheck to paycheck on a monthly basis. One can also consider investment property loan if they have lesser resources on their means to start investing.

investment property loan
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Early Savings

When one starts on investing on a venture or on a business early on in their lives the best-case scenario is that their earnings from their investments will continually grow across time. The thing with these types of investments is that they are actually good because they tend to increase in value across time. Investments such as these can be developed into a fully functioning business such as real estate and jewellery ventures. Although bonds and stock can be considered as such, it takes the factor of the economy in terms of its value.

Career Options

Having an investment will actually give one more time to choose which major to take in college and it will also give more freedom for them to choose. The idea with investments is that it creates an opportunity for someone to earn even before graduating from university that is why there is much room for alternatives and options for someone with a growing investment than someone who has not.

All in all investing is not an easy thing to commit into especially if you have scarce resources but the benefits will always outweigh the cost in terms of good investments.

What Differentiates Good Electricians from The Mediocre Ones?


Even if you are handy and there are some home repairs or renovations that you could do on your own, you must remember that any electrical work, no matter how minor is best left to the professionals. Don’t try and risk it by trying to fix any of your electrical issues because this might not only result to a bigger, more expensive damage, but it’s dangerous and could cause life threatening accidents. You could get electrocuted or could even lead to fires.

Nevertheless, when you hire an electrician, you of course, want someone who is very knowledgeable and experienced at fixing electrical issues so as not to cause any more problems for you in the future. There are few things you could do to ensure that the electrician you hire is one of the best to avoid any dangerous mistakes.

A good electrician would be certified

One of the major differences between a good electrician and a mediocre one is their certification. A good electrician would not have a hard time getting certified and they would really ensure that they are certified because it is one way of reassuring their clients that they know what they are doing and that they are legitimate electrician. This is particularly essential for there are some places in parts of the world that an electrician needs to be certified before they are allowed to take in any client.

A good electrician has a liability insurance

This is not as necessary as the first, but a responsible and reliable electrician would have a liability insurance that any accident or damage done to your home while they are working would be covered by the insurance. Of course, if they are really good at what they do, the possibility of them damaging anything in your home is unlikely. But it’s better to be safe than sorry. Certified and insured, a Sutherland shire electrician could help you with residential and commercial electrical maintenance and repair.

sutherland shire electrician
Image Source: Pexels

A good electrician will have references

An electrician similar to other professions, rely heavily on recommendations and references. A good electrician would have references to show you when you ask them because it means they have satisfied clients and customers in the past that could vouch for their work.

Of course, you should take their testimonials with a grain of salt and if all their comments are purely positive or too good to be true, it probably is. Nevertheless, if they had reputed clients in the past or they have repeat and loyal customers, chances are they really belong among the best in their field.

A good electrician will have the physical aptitude for the job

The work of an electrician could be physically demanding. A good electrician must know that in order to be able to perform their duties well, they need to be physically fit to respond to the demands and requirements of the job.

Separating the good electrician from the mediocre ones is quite easy because often, their work would speak for themselves. If you truly want to hire the best electrician, look up their previous job and see if there have been any mishaps in the past.

The Many Benefits of a Life Insurance


When you are getting a life insurance, it is necessary to know all you can about it. This does not have to be limited to the costs, coverage and insurance policy of the company you choose. It is also necessary to know about the benefits you and your family will enjoy from it. Take a look at the following to see what the benefits of a life insurance are and how can it help you.

Final Costs

One of the most known benefits of a life insurance is that it helps to pay the final costs when you pass away. But what does this really entail? Final costs include costs such as funeral expenses, cremation costs, burial costs estatesettlements, and any medical bill hat is not covered by the health insurance. This may include any other unpaid obligation as well.

Replacing Your Income

Another benefit of this type of insurance is that it helps to replace your income after you pass way. Under this, your beneficiaries can use the insurance money to help cover any expenses they have to bear. For example, if your children are listed as your beneficiaries, they can use the money to cover the college tuition.

compare life insurance policy online
Image Source: Pexels

Pay Debts

Similar to the income replacement, a life insurance can also cover any unpaid debts. This covers costs such as credit card bills, student loans or auto loans. Once again, this will be supportive to our loved ones or beneficiaries in handling the finances after you pass away.


Insurance is also purchased for the purpose of inheritance. This means the person who purchases the inheritance can leave the death benefit as an inheritance to their loved ones. If there is a specific person that you wish to receive your inheritance, you can name this person/ heir as the beneficially on your policy. Before this process, it is also better to compare life insurance policy online for better understanding.

Everyday Expenses

Apart from these specific occasions, a life insurance can also cover everyday expenses. Your beneficiaries will get the support to afford everyday purchases such as groceries and householdessentials. The insurance will also cover expenses such as monthly utility bills.

Child Care

When a person passes away, insurance will support the children who were previously under their care. For example, this can be in instances like day-care. If a child is enrolled in a day-care, the insurance will the day-care program. It will also replace the care provided by one spouse.

These are some of the many benefits that you beneficiaries get. However, the coverage sometimes changes depending on the insurance provider. Therefore, it is always best to communicate these details before you purchase insurance. Contacting the company or the insurance provider you intend to work with is always a good step. This will help you to communicate your insurance needs, find more details about the coverage and find the details you need to know about the insurance policy. Finally you can see if the coverage will meet all your needs.

Things to Know About Executive Coaching


To grasp what an executive coach is, we first need to look at the concept of coaches. Coaching is described, as per the International Coach Federation (ICF), as collaboration with customers in a thought-provoking and innovative process that encourages them to optimize their professional and personal capacity. Coaching is a customer driven process that is different from other support occupations, such as therapy, coaching, mentoring and training.

What Is an Executive Coach?

Coaching is perhaps one of the most customized activities of developing talent, since it requires an intimate and private partnership between the coach and the client. One-on-one interaction with top managers or leaders of a company (such as directors, vice-presidents, presidents or members of the C-suite) provides an executive coach with a secure, organized and reliable atmosphere in which to provide support to individuals.

The coach also allows the leader to consider their existing competencies, to see how others view them, and to concentrate on defining and clarifying current priorities, as well as taking appropriate steps to achieve those goals.

While the Association of Talent Development’s COACH model continues to be a widely-received and recognized training model, many mentors have been using the GROW framework in professional environments since the 1980s. GROW stands for goal, reality, options (or barriers) and will (or way forward). There are also other coaching styles, including FUEL; SOAR; Fierce Chats; and Intention, Viewpoints, Process.

Both models have common aspects in discovering the client’s viewpoint and truth, setting objectives and goals, providing various points of view or alternatives, and then selecting the best course of action to move towards the desired state.

This is based in a trust-based relationship that protects the protection of the client while preserving confidentiality.

There are quite the number of firms that specialise in executive coaching Sydney has quite a few reputed firms.

executive coaching sydney
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Types of Coaching

Executive trainers are not the only kind of coaches in the business world. Many managers are now taking classes to improve their own coaching ability so that they can ensure that their employees boost their results, gain raises and develops leadership positions. Both internally and externally coaches can be described as providing various levels of support:

Career Coaching

Assists workers wanting to make a career change, whether long or short term, providing advice on career growth and job search. Career coaches can help with writing resumes, job applications, online profiles, and job interviews.

Life Coaching

Although not the most common form of coaching within a company, life coaches may still be present individually. This coaching specialty focuses on a number of facets of life, including employment, health and wellness, finances, connections, and spiritual development.

Coaching Organizational or Corporations

Provides help to company owners and businessmen in defining priorities, designing strategies to achieve those objectives, and improving the organizational effectiveness.

Performing Coaching

Encourages those within companies who need to enhance their job performance, often as a part of performance evaluation outcomes, regardless of rank or job title.

Coaching Leadership

Provides training to those wanting to expand and improve leadership skills, irrespective whether they’re individual contributors, managers, or senior managers.

Three Things to Know Before Buying Monitoring Equipment


Whether you are trying to upgrade your home DIY kit or want to buy new equipment for industrial use, you will have a vast variety of options in terms of monitoring tools. Although having a set of options is always a good idea, too many options can easily make you feel over whelmed. That is why it is important to know how to shop for these tools without getting tricked.

Especially when you are shopping for industrial grade equipment, you will have to be extra cautious, simply because they have higher price tags than most tools. Unfortunately, there are heaps of promotional advertisements and scams that people fall into, and it is vital to know how to make smart purchases. Since they can cost you a large sum of money, you need to do your research beforehand. This guide will walk you through three of the most important factors to look for when purchasing monitoring equipment.

Quality and standards should be your priorities

When you are looking for monitoring equipment – industrial or otherwise – you will find dozens of different options. To make things even more confusing, you will come across the same equipment with different price tags. This is where most people tend to opt for the cheaper options without even considering the specs. If you want the right value for the money, you need to prioritize a product’s quality and standards before you worry too much about the price.

sound level meter
Image Source: Unsplash

For instance, if you are looking for a sound level meter, you can easily find different options, but if they are not calibrated with all the right standards, buying them will be a complete waste of money. Focus on product quality and make sure that they are produced and calibrated to provide you the best and the most precise measurements. Paying an extra buck for a high-end device will save you a lot of trouble in the long run.

Check the compatibility

Most monitoring equipment today can be connected to a computer and frankly, you need to look for devices with this spec as well. Integrating your monitoring equipment with your computer will enable you to do a lot more tasks efficiently and it will open the door for a lot of possibilities as well. However, not all devices will have this capability. As a customer, you need to be thorough and check the compatibilities of the products in advance if you want to spend your money wisely.

Go for reputed brand names

Reputed manufacturers and brand names have earned the name through product quality as well as after-sales service. When you buy monitoring equipment, you need to know how to operate them as well as to troubleshoot them.

More often than not, you will need professional assistance and having a good after service can save your day. Therefore, make sure to choose well-reputed brand names when you are going to purchase these devices even though you might have to spend an extra buck on their high-end monitoring equipment.

Keepe Clone App – Time To Get Hold On-demand Handyman App Industry


According to a recent survey, the on-demand market is attracting more than $ 25 million people and the count is growing. Amidst COVID-19, the demand for these apps has immensely increased as people prefer to order the services from the comforts of their homes. Handyman’s on-demand app is one such service that offers a wide range of services to the customers.  The USP of the handyman on-demand app is they are easy and simpler to use anytime, anywhere.

In this blog, we will discuss how developing Keepe clone app can boost your business and why people prefer the handyman on-demand clone app. Know the benefits associated with it so that as an entrepreneur you can serve your customers in much more efficient ways.

Advantages of Investing in Keepe Clone Handyman On-demand App

Whether you are an established businessman or starting new by investing in on-demand handyman services you can expect 75% of the boost in your business. The on-demand industry is growing fast and the demand is ever increasing. Today, customers are offered more personalized services through these apps. Below-mentioned is some of the significant benefits that your business can benefit from building Keepe clone app.

It is a potential market

Living in a smartphone era, we have everything at our fingertips. With the number of smartphone users are increasing so does the on-demand handyman apps. It is the right time to leverage the app service witnessing the potential of this market. It has all the right elements that propel your customer base.

Expand business in a short time

An on-demand app like Keepe offers a one-stop solution to the customers. The users can access innumerable delivery service categories depending on their requirements. The exhaustive list will carry multiple vendors offering a wide range of categories thus, the app has immense potentials in providing you a huge customer base. The more customers use the app, the more your business expands.

Easy to promote your app

Traditional businesses will require specific marketing strategies to get the word out. It takes time to get the desired recognition. With the app, it is easy. The moment people start downloading your app, your business brand gets visibility. The more downloads, the better your app performance. People start recommending your app within their circle thus, increasing your brand awareness.

developing on demand handyman app like Keepe
Image Source: Unsplash

How Your Customers Will Benefit Using Keepe Clone On-demand Handyman App

The primary aim of the Keepe clone app is to provide one-stop solution on-demand services to the customers. Thus, making it immensely “hit” amongst the user who now does not have to download ten different apps on their smartphone.

The benefits include:

Wide range of services   

The app list a wide range of categories that include groceries, eCommerce, flowers/gifts, food delivery, laundry, wine/alcohol, water-bottle delivery, parcel and logistics, car washing, beautician services, and covering all kinds of handyman services. The user has to select the service, get the quote, and confirm the booking, hardly taking few minutes to do the entire process.

Trusted and verified vendors

The service providers that are listed on the app have undergone strict background checking and only after verification they come onboard. Having verified vendors helps in winning customer’s confidence knowing that they are dealing with trusted vendors thus, it enhances the app downloads.

Secured multiple payment options

Keepe clone handyman on-demand app comes integrated with a secured payment gateway with multiple payment options ensuring no discrepancy. The customers can choose their payment modes from mobile Wallets, Google pay, credit/debit card, etc.

Customers now easily can plan their work

Now that the service delivery is scheduled as per the user’s timings, it makes it easy for the users to plan their work accordingly. The users can rely on the services knowing that the chores/task will be carried out on time eliminating the wait time.

How Hiring A Mobile App Development Company Can Assist In Developing Keepe Clone Handyman Service App?

The prospect of developing on demand handyman app like Keepe is one thing and shaping up into a reality is another. Building a new app right from the scratch is not only costly but time-consuming. It has to go through endless trials and testing which can take months to develop. On the other hand, building Keepe clone app is easy. It is a ready-made solution developed on an open source-code script.

  • The mobile app development company will develop a handyman on-demand clone app considering based on customer behaviour and changing market trends.
  • The Keepe clone app will be build on the lates technology stack, with all essential features aimed to provide a user-friendly experience to your customers. The features can be customized and other minor modifications can be tweaked as per your business requirements.
  • The mobile app developers are experienced and experts in making on-demand apps thus, they know what it takes to make a pro product. Rest assured your on-demand Keepe clone app will be a scalable one capable to handle your future business expansions.

Wrapping Up

Keepe clone on demand handyman service app must be developed in such a way that it fits in your present and future business requirements. The trend of offering a personalized experience to your customers is in and will be staying here for long. Thus, you can design and develop an app that promises you success, growth, and expansion.

The amazing benefits of getting employee massage services to your company


The key to success in the corporate world is employee satisfaction. You have to make sure that your employees are satisfied if you are aiming to get the greatest productivity from them. To make sure that you are getting the best of what your employees are a cabal of doing, you should show them that you care and provide a healthy workplace where they can have peace of mind and give their fullest to the company.

One of the greatest ways in which you can show that you care to your employees and also make sure that you are giving them the best way to unwind at work is to gift your employees a corporate massage. Giving your employees something thoughtful and effective can go a long way. Here are the amazing benefits of getting employee massage services to your company:

corporate massage

Mitigate pains and discomfort

When your staff is working on reaching for the goals of the business, specially the staff that will be putting in a lot of physical effort for their job is in the risk of developing health complications and pains in their joints and muscles.

This would not only make their job something unpleasant for them but it would also affect the work that they do. A massage is a great way to help your employees to be free from pains that they might be feeling. As professionals will be carrying out the massages, your employees can mention any of the joint or the muscular pains that they have and get the right solution to them with a massage.

A job free from headaches

Another common thing that would affect the work that is done by employees is headaches. A simple headache can ruin the work day of an employee. Even though headaches can be caused due to many reasons, there is one simple solution that would free person from a headache and that is a good massage. Whenever your employees are feeling that they need a break, they can opt into getting a massage and they can feel refreshed and always take a new start to the work that they do.

A chance to consult health professionals

Your employees might be having certain symptoms or health complication that they let slide because they do not have the time to get them checked by professionals. The longer that they live with these symptoms, the more compacted and intense it will become. By giving your employees corporate massages and wellness solutions, they will get the chance to talk to health care professionals at woke. This would motivate them to get any of the health complications that they might have addressed by the professionals.

By taking a great step into caring for your employees by giving those massages and also boosting up their satisfaction will pay off greatly as they will be better at what they are doing and your staff will genuinely care for the business that they work for.

How to Create an Efficient Product Strategy for your Shopping Portal?


According to Mr. Clayton Christensen – a Harvard Business School professor, more than 95% of the products that are launched in the market end up failing miserably. But why is this the case? The most common answer to that question is a lack of preparation – or to put it more accurately, a lack of a proper product strategy.

If you are an e-commerce business owner, then you must have definitely witnessed times when your entire team is doing a lot of work, but you still feel that the project is not going anywhere. Unfortunately, this is quite a common occurrence and it often happens when you do not have a product development strategy in place.

What is an ecommerce product strategy?

An ecommerce product launch strategy is nothing but a sophisticated plan that describes what a business is planning to accomplish with its product, and also how exactly it plans to do so. A good product marketing strategy will always address concerns like who the product is going to serve (the target audience/customers), as well as precisely how it will benefit those customers that it’s serving. A product marketing strategy will also encompass the company’s overall goals throughout the lifecycle of the product. Suppose when you are launching products like beauty items which people prefer to shop online, you have to come up with an offer which can attract users. 

How to create an efficient ecommerce product strategy?

If you are looking to create an efficient  ecommerce product launch strategy then you are in the right place. In this article, we are going to address 5 of the major factors that must be included in your product strategy for ecommerce. So let’s get started;

  1. Map out your target audience

Since your product is made to be used by people, therefore putting the users and their needs before your product makes a lot more sense. The first thing that you must focus on is understanding who your product is for. Understanding the wants and needs of your customers before you even start developing the product is key in coming up with a great product development strategy.

The question then remains, how to know your target audience? Well, to know that you need to do a lot of research. In fact, user research should be an integral part of your design & development cycle. Understand your user demographics, their lifestyle, places they live, what motivates them, their pain points, challenges, hobbies, fears, etc. Then use that data to fine tune your product according to your customers. Based on that data one can easily project which audience can be targeted in which region. For example after research you can estimate people in dubai who like online shopping.

  1. Know the e-commerce customer life-cycle

There are 4 key parts in an e-commerce customer’s life cycle, which are; Acquisition, Conversion, Post Purchase, and Repurchase.You must deeply understand the role you play in each of the above life-cycle stages of the customer.

  • In the acquisition stage, you must map out how you are going to acquire the customers and what channels you will use to do the same. This could include using social media marketing and SEO & SEM on Google.
  • In the conversion stage, you have got your customers attention and now is the time to convince them that your product is the best fit for their wants/needs. This is done by using effective copywriting and making the buying process as seamless as possible. Your ecommerce product pricing strategy plays a major role in this stage.
  • In the post purchase stage, you cannot leave your customers in the dark. This is where they expect you to give them accurate information regarding their shipment right until the time that the package reaches their doorstep.
  • In the repurchase stage, you have already done the majority of the work such as acquiring and converting the customers. They have now engaged in a transaction with your e-commerce website. Now it is your job to utilize them by promoting more of your products that they might be interested in buying.
  1. Understand the customer’s problems

It is not possible to create an ecommerce product launch strategy without understanding your customers’ problems. After you map out your target audience and know their pain points, now you must figure out how your product can provide them with a solution to those problems. Make sure that your product is designed in a way that fills the gap in your customers life and provides actual value to them.

  • Have a vision for your product

The main purpose of your product strategy is to define an end-to-end journey of your product. As with every other journey that you set out on, you cannot take the first step without having a vision of the destination you want to reach. If you do not have a vision, then naturally, you would end up lost. The same is true for your online shopping product strategy. Mapping out your journey to the best of your ability will also help you to understand the possible expenses and hence formulate a better ecommerce product pricing strategy.

  • Define KPIs and success metrics

Although setting a direction is incumbent, it just isn’t enough. You also need to know how fast you are reaching that goal or it will take you forever to reach it. Having a set of Key Performance Indicators (KPIs) and other such trackable metrics help your entire team to measure their performance and know whether or not they are on the right track. Some examples of KPIs for your e-commerce product strategy could include – number of sales, number of items produced, number of returns, etc. As you can see, you can also create KPIs limits on negative metrics such as returns/refunds so that you are more aware of your plans.

Final Thoughts

Your product strategy is a major factor that determines your end-user experience, especially regarding online shopping. If you are serious about achieving your ultimate goal; i.e. delivering the right features, to the right people, with the best possible user experience – then an ecommerce product strategy is essential for your success. However, it is not enough to just plan the strategy, what matters even more is the execution. But a product strategy can give you a lot of clarity.