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The amazing benefits of getting employee massage services to your company


The key to success in the corporate world is employee satisfaction. You have to make sure that your employees are satisfied if you are aiming to get the greatest productivity from them. To make sure that you are getting the best of what your employees are a cabal of doing, you should show them that you care and provide a healthy workplace where they can have peace of mind and give their fullest to the company.

One of the greatest ways in which you can show that you care to your employees and also make sure that you are giving them the best way to unwind at work is to gift your employees a corporate massage. Giving your employees something thoughtful and effective can go a long way. Here are the amazing benefits of getting employee massage services to your company:

corporate massage

Mitigate pains and discomfort

When your staff is working on reaching for the goals of the business, specially the staff that will be putting in a lot of physical effort for their job is in the risk of developing health complications and pains in their joints and muscles.

This would not only make their job something unpleasant for them but it would also affect the work that they do. A massage is a great way to help your employees to be free from pains that they might be feeling. As professionals will be carrying out the massages, your employees can mention any of the joint or the muscular pains that they have and get the right solution to them with a massage.

A job free from headaches

Another common thing that would affect the work that is done by employees is headaches. A simple headache can ruin the work day of an employee. Even though headaches can be caused due to many reasons, there is one simple solution that would free person from a headache and that is a good massage. Whenever your employees are feeling that they need a break, they can opt into getting a massage and they can feel refreshed and always take a new start to the work that they do.

A chance to consult health professionals

Your employees might be having certain symptoms or health complication that they let slide because they do not have the time to get them checked by professionals. The longer that they live with these symptoms, the more compacted and intense it will become. By giving your employees corporate massages and wellness solutions, they will get the chance to talk to health care professionals at woke. This would motivate them to get any of the health complications that they might have addressed by the professionals.

By taking a great step into caring for your employees by giving those massages and also boosting up their satisfaction will pay off greatly as they will be better at what they are doing and your staff will genuinely care for the business that they work for.

How to Create an Efficient Product Strategy for your Shopping Portal?


According to Mr. Clayton Christensen – a Harvard Business School professor, more than 95% of the products that are launched in the market end up failing miserably. But why is this the case? The most common answer to that question is a lack of preparation – or to put it more accurately, a lack of a proper product strategy.

If you are an e-commerce business owner, then you must have definitely witnessed times when your entire team is doing a lot of work, but you still feel that the project is not going anywhere. Unfortunately, this is quite a common occurrence and it often happens when you do not have a product development strategy in place.

What is an ecommerce product strategy?

An ecommerce product launch strategy is nothing but a sophisticated plan that describes what a business is planning to accomplish with its product, and also how exactly it plans to do so. A good product marketing strategy will always address concerns like who the product is going to serve (the target audience/customers), as well as precisely how it will benefit those customers that it’s serving. A product marketing strategy will also encompass the company’s overall goals throughout the lifecycle of the product. Suppose when you are launching products like beauty items which people prefer to shop online, you have to come up with an offer which can attract users. 

How to create an efficient ecommerce product strategy?

If you are looking to create an efficient  ecommerce product launch strategy then you are in the right place. In this article, we are going to address 5 of the major factors that must be included in your product strategy for ecommerce. So let’s get started;

  1. Map out your target audience

Since your product is made to be used by people, therefore putting the users and their needs before your product makes a lot more sense. The first thing that you must focus on is understanding who your product is for. Understanding the wants and needs of your customers before you even start developing the product is key in coming up with a great product development strategy.

The question then remains, how to know your target audience? Well, to know that you need to do a lot of research. In fact, user research should be an integral part of your design & development cycle. Understand your user demographics, their lifestyle, places they live, what motivates them, their pain points, challenges, hobbies, fears, etc. Then use that data to fine tune your product according to your customers. Based on that data one can easily project which audience can be targeted in which region. For example after research you can estimate people in dubai who like online shopping.

  1. Know the e-commerce customer life-cycle

There are 4 key parts in an e-commerce customer’s life cycle, which are; Acquisition, Conversion, Post Purchase, and Repurchase.You must deeply understand the role you play in each of the above life-cycle stages of the customer.

  • In the acquisition stage, you must map out how you are going to acquire the customers and what channels you will use to do the same. This could include using social media marketing and SEO & SEM on Google.
  • In the conversion stage, you have got your customers attention and now is the time to convince them that your product is the best fit for their wants/needs. This is done by using effective copywriting and making the buying process as seamless as possible. Your ecommerce product pricing strategy plays a major role in this stage.
  • In the post purchase stage, you cannot leave your customers in the dark. This is where they expect you to give them accurate information regarding their shipment right until the time that the package reaches their doorstep.
  • In the repurchase stage, you have already done the majority of the work such as acquiring and converting the customers. They have now engaged in a transaction with your e-commerce website. Now it is your job to utilize them by promoting more of your products that they might be interested in buying.
  1. Understand the customer’s problems

It is not possible to create an ecommerce product launch strategy without understanding your customers’ problems. After you map out your target audience and know their pain points, now you must figure out how your product can provide them with a solution to those problems. Make sure that your product is designed in a way that fills the gap in your customers life and provides actual value to them.

  • Have a vision for your product

The main purpose of your product strategy is to define an end-to-end journey of your product. As with every other journey that you set out on, you cannot take the first step without having a vision of the destination you want to reach. If you do not have a vision, then naturally, you would end up lost. The same is true for your online shopping product strategy. Mapping out your journey to the best of your ability will also help you to understand the possible expenses and hence formulate a better ecommerce product pricing strategy.

  • Define KPIs and success metrics

Although setting a direction is incumbent, it just isn’t enough. You also need to know how fast you are reaching that goal or it will take you forever to reach it. Having a set of Key Performance Indicators (KPIs) and other such trackable metrics help your entire team to measure their performance and know whether or not they are on the right track. Some examples of KPIs for your e-commerce product strategy could include – number of sales, number of items produced, number of returns, etc. As you can see, you can also create KPIs limits on negative metrics such as returns/refunds so that you are more aware of your plans.

Final Thoughts

Your product strategy is a major factor that determines your end-user experience, especially regarding online shopping. If you are serious about achieving your ultimate goal; i.e. delivering the right features, to the right people, with the best possible user experience – then an ecommerce product strategy is essential for your success. However, it is not enough to just plan the strategy, what matters even more is the execution. But a product strategy can give you a lot of clarity.

Six Factors to Keep in Mind When You Seek A Loan


Are you working on getting a loan for a personal purpose? If this is the first time, you may want to have an idea on how the process works. Here are six factors that you should keep in mind and be clear about before you apply for a cash loan.

Loan Amount

You need to be clear about the amount of money you are going to need as a loan. A lot of people make the mistake fumbling on their decisions and might end up borrowing less or more money than they actually need.It’s quite normal to be concerned about loans especially if it’s the first time you’re trying the option. However, by focussing on your specific need and deciding on a sum that you will be able to pay back, you won’t need to worry about anything. Make sure you find a service that will lend you the sum you need.


In most cases, you plan about your loans in advance because you foresee a situation where you are going to need financial support. In this case, you can apply for your loan and wait for approvals. However, there are also emergency situations on the other hand where you will need quick cash loans urgently, even instantly. In such a case, you would need to look for a service that offers immediate or quick loan facility.

Image Source: Pexels


Most services charge a decent fee that applies to you when you return the loan to them. The fee can vary from service to service and also depend on the sum of money you’ve borrowed, and other factors. Make sure you look at the fee structure of the service you’ve picked so that you have an idea of the amount of money you will be paying back in total. Being ignorant about the fee can cause you inconvenience and difficulty during the time when you’re paying back the loan, therefore, make sure you don’t overlook this part of the process.

Fund Transfer Methods

When a company has agreed to offer you a loan, they have their selected modes of transferring the funds to you. It is always a good idea to find out what methods your selected service use to transfer funds to their customers because there may be a small chance that you are unable to access the specific method.

Payment Methods

Usually, credit services offer quite a few good options to customers when it comes to loan settlement. Again, this might vary from one service or company to another. If this is the first time for you, you may want to have all the details on this part because it is essential for you to plan in advance on how you will make payments back, especially if you will borrow a large sum of money. Therefore, speak to the guys and find out what the best options are, given your current situation and requirements.


You also need to agree on a duration or time period within which you will settle the loan you’ve taken from a company. Again, you would have options from which you could choose one that works best for you. It’s important that you give this part a lot of thought and pick an option

Injuries That Are Common with Road Accidents and How to Avoid Them


Road traffic accidents are not uncommon, about 1.3 million people die each year due to road accidents. And it has been found that most accidents occur in low- and middle-income country, most people who are subjects of road traffic accidents are pedestrians, motorcyclists and cyclists. In some cases, the accidents may be minor but, in most cases, they can cause a fatal outcome.

Injuries can be classified as impact or penetrating injury and the type of injury depends upon the speed at which the person was travelling, the force of impact and the direction of impact.

Head Injuries

Injuries in the head could be sustained when the head collides with the windshield, side window or the steering wheel. These injuries can be visible like cuts or bruises but there may be internal injury as well like haemorrhage, contusion that can lead to severe consequences.

Chest Injuries

The chest may be impacted on the steering wheel or the dashboard, leading to contusions or broken ribs. If the people travelling have buckled them up with seatbelt sudden force can lead to contusions on the chest.

Limb Injury

The vehicle is not very spacious so one does not have enough legroom, collision may lead to limbs being impacted forcefully against the dashboard, doors or the front seats. Sometime due to the force of impact at one location may cause a resultant effect at another for example if the knee has been dashed the force of impact can be transmitted to the hips to cause fracture.

Whiplash Injury

Due to sudden acceleration and deceleration the head may be thrown back and forwards causing shearing of the nerves in the neck and other soft tissue injuries can also be observed.

You can get a car accident lawyer if you get into a road collision. They will help you with most of the legal processes. But the majority of these incidents can be avoided by careful and conscious behaviour when travelling.

Avoid Speeding

This seems to one of the main reasons of road accidents, because naturally when something is travelling fast the control that you have on the object reduces same with the vehicle, so to avoid injuries due to this be cautious with your speed when travelling do not make speed turns, drive at a moderate speed and stick to the road rules.


Driving under influence is another cause of car accidents, in most countries driving under influence is prohibited but still we see many disobeying the rule, to avoid harming oneself and the other party one must take the necessary caution when it comes to consuming alcohol, and if one has taken alcohol he should make sure he travels by taxi or has a chaperone.

Wearing of Protective Equipment

Wearing of helmets, seatbelts have contributed to reducing the fatalities incurred doing an accident. So, it is important that one strictly follow these.

Using Phone While Driving

This has become so common, driving requires concentration splitting this attention between phone and driving can be very detrimental. So, avoid using phone as much as possible, when driving the attention should be completely on the road.

Obey Road Rules

These rules are in place so that everyone can be safe, try understanding that and stick to itto avoid fatalities.

SEO Tips for B2C Companies


Optimising your sites and content for search engine is not always easy. With algorithmic changes to search engines, it feels like there are just so many things to keep in mind at all times. If you are overwhelmed by SEO, here are several simple and easy tips to consider:

Add Meta Descriptions and Tags

This is a very simple tip. But most sites fail to include meta descriptions and tags for web components like images. Meta descriptions and tags make your site very easy for a search engine to comprehend. Include the main keyword in these descriptions to get better search rankings. Importantly, meta descriptions will allow your website to appear for the relevant search queries.

Use Text Links with Java Script

If you are still using Java script for some reason on image links, drop down menus or elsewhere, there should be text links on the page. Without text links, SEO experts warn that spider will not be able to “read” the content on your site. Use text because it comes highly recommended from just about any Java script expert.

Write Attention Grabbing Headlines

There’s little point in writing a great article if the headline is boring. The headline is all a web user reads before clicking on a link. So, make sure all your blog articles and other text content has highly attention grabbing headlines. Do not make exaggerated or dubious statements however to get attention. Don’t be too clickbait-y. You can still write a factual headline in a manner that makes people want to click.

Don’t Forget to Link a Backlink Network

Backlinks are still very important. In the past, backlinks have come under fire because people were using directories and spam-y sites to build massive networks of backlinks. Right now, it’s not the quantity that matters but quality. Generate backlinks with other highly reputable sites to boost your site’s appeal to search engine algorithms. Do not use unknown sites just to create backlinks. Once more, keep quality in mind.

PageRank doesn’t Matter Anymore

Don’t run your SEO campaign to get a higher PageRank. Google has abandoned this ranking system and it no longer really matters. What matters is using the right keywords to appear to the right kind of audience. So, don’t be PageRank obsessed. Diversify your strategy and aim to appeal to the target customer base.

Write Keyword-Rich Title Tags

Each page on your website must have a title tag that is not a duplicate and effectively relates what the page is about. Plus, this title tag should have at least one relevant keyword. Search engines crawl title tags before anything else. So if this is somehow off, the site’s appeal will be diminished. Don’t forget to add you company’s name in each title tag either.

Update, Update, Update

Frequency is very important for keeping the traffic coming. So, make sure you publish fresh content on a regular basis. Fresh content makes your site more relevant. Google algorithm for example prioritizes sites with new content rather than ones that are outdated.

You can do the above on your own. But you can also consider outsourcing SEO to a reputable firm for better results.

Tips for Promoting Products on Facebook

Promoting products on Facebook is a must for most B2C businesses. Facebook is a popular platform for building customer relations, and through that you can easily promote products better than on most other channels. Here are several ways you can effectively promote products on Facebook:

Run a User-Generated Content Campaign

User-generated content (UGC) is the best way to get attention on Facebook and engage with your target audience. With a UGC campaign, you can ask your followers the take pictures of your products and post them on the social network. Those who participate can act as brand ambassadors. This is a much more authentic manner to showcase your products than posting ads. Other customers are generally more interested in UGC content than formal marketing content. To get started, you may have to offer an incentive for customers to publish and share posts about your company’s products. For example, you can make it a competition, or offer coupons or discounts to those who participate.

Publish Videos about Fun Ways to Use Your Products

Say for example that your company sells butter. Rather than telling people to buy your butter on Facebook, it’s better to show them how great your butter is. Instead of doing a typical video ad, make a video of using the butter to make a cake or some buttery delicacy. Facebookers are immediately attracted to videos like this. Even market data support this. According to one survey, as much as 62% of customers said that they want brands to show them the best ways to use the product. So how-to videos, recipe videos or really funny videos where your products are used have excellent viral potential on Facebook. This is a subtle but highly effective manner to promote your products.

Use Multi Product Ads

Facebook multi product ads allow companies to show up to three products per one ad. The ads are displayed in a carousel, so they are sometimes also referred to as carousal ads. You can add images, descriptions, links and a CTA for each product. This is a great way to promote different products at once to the same audience. Also, you are playing a single fee for everything. Multiproduct ads are also a good way to test which products interest the target audience the most. Then later, you can dedicate more resources to promoting those products singularly. Multiproduct ads are also viewable on mobile phones, so they are a great mobile marketing tool as well. Multiproduct ads are a highly valuable product promotion tool on Facebook that businesses should not ignore.

Incentivise Customer Referrals

Word-of-mouth is still the best way to promote products on social media or just about anywhere. So, your Facebook marketing campaign should try its best to get customer referrals. You should provide incentives to customers who refer others to your products. One of the most effective ways to do this is by creating a customer loyalty program, where publishing photos of your products and getting likes and shares are rewarded bonus points for discounts later.

Use one or two of the above tips to remarkably improve your Facebook product marketing efforts.

Easy Steps for Creating a Social Media Marketing Plan for Your Company


Conducting social media marketing requires commitment and a strategy. Otherwise, the money you spend on Facebook and Twitter ads would just go to waste. Advertising in social media is getting more and more sophisticated. Without the right plan, you will lose potential customers to competitors. Here are the easiest steps that you can use to devise a social media marketing plan for your business:

Set Goals

Any good social media communication strategy starts with a clear set of goals. Having goals will give your strategy direction. For example, if you want to increase traffic to your site, set it as a goal. Now you can devise the marketing plan in a way that achieves that goal. You should set both long-term and short-term goals for your strategy. Keep the long-term goals in mind always. Short-term goals can change, but don’t make major changes to the long-term ones.


Having a plan is not enough; you must commit yourself to the plan from the get go. For a business, commitment means you have employees who exclusively work on social media strategy. Have at least one employee who can prioritize social media marketing. You can hire freelancers to help the employee. Others can pitch in at least on a part time basis.

Identify the Best Social Media Channels

There are dozens of social media sites out there that are just too many to list here. Obviously, you cannot market on all these sites. So, you should first identify which social media channels that best attracts the right kind of attention to your business. For example, if you are a B2B company, LinkedIn would be a great platform, rather than a B2C platform like Facebook. If your company sells food, you must have an Instagram account. Vigorously collect traffic and conversion statistics for each of your social media marketing campaigns. These numbers will indicate which channels are preferred by your target audience.

Scheduling is Important

Regular posting is very important for keeping customers interested with a social media strategy. Even if you have thousands of followers on a Facebook account, these potential customers need to be engaged with regular posts. So, learn to schedule all the social media activity in an appropriate way. You can use online tools to write posts in advance and publish on a given date and time. Keep interaction with social media followers frequent. Otherwise, your plan will definitely fail.

Publish Unique Content

Keep in mind that there are hundreds of businesses just like yours competing for the attention of individual customers. The best way to pique interest and stand out is to publish unique content on social media. Create videos and publish well-written articles that attract attention. Avoid re-posting unless absolutely necessary. Never copy content from another site. Provide links back to your shopping site with the content you publish to redirect traffic.

Once the plan is underway, you must delegate tasks to individual employees. Create a hierarchy for responsibility to ensure the plan is put into place as intended. Once you follow through the above steps as indicated, you will have a basic social media plan at hand.

Ways to Create a Quality Output from Your Business


If you are planning to create a superior quality output from your business to build up customer satisfaction and company reputation, you will need to put on a great deal of work for it. To outstand in any field of business is not anything easy to do and if you think that you are capable of it, you should be better than all of your competitors. Before you make a change or before you take a step to rise higher, you should ensure that your business and the business background is ready for it. If there is no way to give an output that is of the maximum quality, you need to make some serious changes because, with the right changes made, you will have all that you need to make difference in the field of business that you are involved in.


With cutting edge technology, everything is made easier, accurate and takes much less time than in the traditional way. If you are stuck working with a manual or an outdated system, there is no way in which you can create history with the name of your business. Therefore, you need to use an erp software to help deal with all the struggles that are coming your way. All the priorities of the office work will be made much simpler. Whether it is managing and analyzing data, marketing, accounting, upgrading, etc., you can find the perfect solution when you have made the right upgrades. Therefore, you should not wait any longer because the longer you wait, you are lagging behind.

Having a clear idea about the real status of your business will help you make better decisions for the future. In addition, avoiding all the manual methods of dealing with the business deals will easily help you get rid of the chance of a low quality work output.


You might be getting all the data of your businessanalyzed and made much less complicated with an automated system. However, presenting the final output to the customers is up to your teams and if your team is not familiar with dealing with the new updates, there will be no progress. Therefore, you should ensure that your staff is properly and that you use teamwork to make the final changes to the processed data and present it to the customers. It is always important that you work with a positive mindset and making tough decisions together as a team will always bring about positive results.

Moreover, friendly customer service is something that matters the most because if your staff fails to create a good impression by the customer services that they offer, winning the hearts of the customers will not be easy. The staff should always be pleasant and warm when dealing with customers and it is always important that you. It will be normal for your customers to have doubts about the services that you offer and in such cases, they need to be kindly guided through their doubts.

Top Social Media Sites You Definitely Have to Utilize


When it comes to social media marketing, you need to remember that you have plenty of options. The internet is flooded with various applications that businesses can utilise in order to promote their products. However, what you need to understand is that not all of these platforms will be suitable for your business or its marketing needs. So, when making this decision, it is highly important for you to consider your options and choose wisely. The following are some popular social media applications that you can definitely consider in order to make the right choice.


Facebook is without doubt the most popular social networking site in the world. It is not only a great option because it is has millions of users, but also because it offers businesses various marketing opportunities. It is possible for you to customise your company page in order to get more likes. There are various tools that you can utilise in order to reach a large population. If you hire a social media management service, they will definitely help you to understand which kinds of tools and techniques on Facebook will be effective over the long-term.


If you want to keep your news short and concise, then Twitter is definitely the right choice for you. One of the best things about this platform is that it is always active. It is possible for you to keep your followers informed on a 24/7 basis. Moreover, you also have the opportunity to learn about customer behaviour in a closer manner. Since it is possible for you to follow your potential customers, you will be able to gather data about their online behaviour. Furthermore, since twitter has a lot of celebrities, you can follow and retweet the relevant professionals in your field to bring more attention to your company.


If your company has a creative and artistic side, then you will definitely profit from utilising this particular social media platform. Since Instagram only publishes photographs, it will not be suitable for all kinds of businesses. But it is still possible for you to make some use of it since your customers will definitely be interested in looking at pictures of your new products and services. It will be specifically beneficial for restaurant businesses and clothing lines since you can promote your products in a more creative manner.


If your target market comprises of professionals who do not spend much time on Facebook or Twitter, then you can definitely start making good use of LinkedIn. This platform is ideal for businesses that target professionals since it is filled with professionals, amateurs, part-timers and all kinds of workers from all over the world. So, marketing your company on this platform will definitely help you to connect with your target market. Make sure to have a regular follow up since the numbers increase by the day.

Do You Need A Business Coach?


In recent times, business coaching has become one of the hotly-debated topics in the business world. A lot of people today claim to be a business coach but do not have what it takes to help a new startup or a struggling business achieves success. If you need the help of a business coach, you must work with someone who really understands how to coach someone in a business. 

How to Get a Good Business Coach?

Small business coaching is very important for every business; it can be likened to having a personal trainer to ensure you stay fit and healthy. You can also see it as hiring a tutor to master a new language. A business coach will help you to succeed and achieve business growth.

The aim of hiring these types of professionals is to enable you to learn how to do things the right way at the first attempt. 

Most of us have experienced that embarrassing moment when you hit a gym, got attracted by that shiny workout equipment, then you tried few workout positions and got up, only to see another person pick the same equipment and do something completely different from what you did. Then thereafter every other person that wants to use that equipment started doing what the second person had just done. It then hit you that you’ve been wrong all along; you’ve been working out alright but missing out on the important benefits. It is then you realized that you need to hire a trainer to help you master how to reap the greatest benefits from using the equipment. This is no different from using a business coach.

When you hire a good coach, you will be able to:

Know your strengths and weakness.

Develop an action plan or your business.

Know how to select he best tools to achieve your objectives.
Learn how to stay on track and execute your business plan.
When you hire the right business coach, you will be able to move your business forward and accomplish your business goals and objectives.

How to Find and Choose the Best Business Coach

Almost every consultant now uses the term “small business coaching “. Today, you can see most consultants claiming to either be a “business coach” or a “life coach”. This doesn’t mean that they are all qualified to be in that position or go by that title. 

If you want to determine how successful any business coach is, take a look at the result of their own business and also check to know if their clients have done better.

You can ask questions such as:

How long have the coach been in business?

A business coach who is new to the coaching business with little or no direct past experience has nothing to offer you. This type of person can’t help you. They are yet to learn how to use the equipment the right way.

Is their business successful?

A business coach won’t have a problem showing you the results of his own business or that of clients he helped in the past.

Do they have a defined coaching plan?

A successful business coach should at least have a defined documented plan he can show you. This document can be modified to suit your own needs but must be available in the first place. Otherwise, you will just be paying them to develop a plan they suppose to have before now.

What’s their track record with past clients?

No doubt, before someone can claim to be a successful business coach, he should be able to show a portfolio of successful clients he provided coaching services. He won’t have a problem giving you the contact information of such clients for verification.

Can you research and find information about the business on your own?

A successful business coach supposes to have digital footprints. You should be able to find websites, books, reviews, articles, social media posts, press releases, and other information to support the claim of the business. 

Hiring the right business coach can help you in more than one way; you will be able to build a strong foundation to grow your business. You will as well have more confidence in your plan.