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The Many Benefits of a Life Insurance


When you are getting a life insurance, it is necessary to know all you can about it. This does not have to be limited to the costs, coverage and insurance policy of the company you choose. It is also necessary to know about the benefits you and your family will enjoy from it. Take a look at the following to see what the benefits of a life insurance are and how can it help you.

Final Costs

One of the most known benefits of a life insurance is that it helps to pay the final costs when you pass away. But what does this really entail? Final costs include costs such as funeral expenses, cremation costs, burial costs estatesettlements, and any medical bill hat is not covered by the health insurance. This may include any other unpaid obligation as well.

Replacing Your Income

Another benefit of this type of insurance is that it helps to replace your income after you pass way. Under this, your beneficiaries can use the insurance money to help cover any expenses they have to bear. For example, if your children are listed as your beneficiaries, they can use the money to cover the college tuition.

compare life insurance policy online
Image Source: Pexels

Pay Debts

Similar to the income replacement, a life insurance can also cover any unpaid debts. This covers costs such as credit card bills, student loans or auto loans. Once again, this will be supportive to our loved ones or beneficiaries in handling the finances after you pass away.


Insurance is also purchased for the purpose of inheritance. This means the person who purchases the inheritance can leave the death benefit as an inheritance to their loved ones. If there is a specific person that you wish to receive your inheritance, you can name this person/ heir as the beneficially on your policy. Before this process, it is also better to compare life insurance policy online for better understanding.

Everyday Expenses

Apart from these specific occasions, a life insurance can also cover everyday expenses. Your beneficiaries will get the support to afford everyday purchases such as groceries and householdessentials. The insurance will also cover expenses such as monthly utility bills.

Child Care

When a person passes away, insurance will support the children who were previously under their care. For example, this can be in instances like day-care. If a child is enrolled in a day-care, the insurance will the day-care program. It will also replace the care provided by one spouse.

These are some of the many benefits that you beneficiaries get. However, the coverage sometimes changes depending on the insurance provider. Therefore, it is always best to communicate these details before you purchase insurance. Contacting the company or the insurance provider you intend to work with is always a good step. This will help you to communicate your insurance needs, find more details about the coverage and find the details you need to know about the insurance policy. Finally you can see if the coverage will meet all your needs.

Things to Know About Executive Coaching


To grasp what an executive coach is, we first need to look at the concept of coaches. Coaching is described, as per the International Coach Federation (ICF), as collaboration with customers in a thought-provoking and innovative process that encourages them to optimize their professional and personal capacity. Coaching is a customer driven process that is different from other support occupations, such as therapy, coaching, mentoring and training.

What Is an Executive Coach?

Coaching is perhaps one of the most customized activities of developing talent, since it requires an intimate and private partnership between the coach and the client. One-on-one interaction with top managers or leaders of a company (such as directors, vice-presidents, presidents or members of the C-suite) provides an executive coach with a secure, organized and reliable atmosphere in which to provide support to individuals.

The coach also allows the leader to consider their existing competencies, to see how others view them, and to concentrate on defining and clarifying current priorities, as well as taking appropriate steps to achieve those goals.

While the Association of Talent Development’s COACH model continues to be a widely-received and recognized training model, many mentors have been using the GROW framework in professional environments since the 1980s. GROW stands for goal, reality, options (or barriers) and will (or way forward). There are also other coaching styles, including FUEL; SOAR; Fierce Chats; and Intention, Viewpoints, Process.

Both models have common aspects in discovering the client’s viewpoint and truth, setting objectives and goals, providing various points of view or alternatives, and then selecting the best course of action to move towards the desired state.

This is based in a trust-based relationship that protects the protection of the client while preserving confidentiality.

There are quite the number of firms that specialise in executive coaching Sydney has quite a few reputed firms.

executive coaching sydney
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Types of Coaching

Executive trainers are not the only kind of coaches in the business world. Many managers are now taking classes to improve their own coaching ability so that they can ensure that their employees boost their results, gain raises and develops leadership positions. Both internally and externally coaches can be described as providing various levels of support:

Career Coaching

Assists workers wanting to make a career change, whether long or short term, providing advice on career growth and job search. Career coaches can help with writing resumes, job applications, online profiles, and job interviews.

Life Coaching

Although not the most common form of coaching within a company, life coaches may still be present individually. This coaching specialty focuses on a number of facets of life, including employment, health and wellness, finances, connections, and spiritual development.

Coaching Organizational or Corporations

Provides help to company owners and businessmen in defining priorities, designing strategies to achieve those objectives, and improving the organizational effectiveness.

Performing Coaching

Encourages those within companies who need to enhance their job performance, often as a part of performance evaluation outcomes, regardless of rank or job title.

Coaching Leadership

Provides training to those wanting to expand and improve leadership skills, irrespective whether they’re individual contributors, managers, or senior managers.

Three Things to Know Before Buying Monitoring Equipment


Whether you are trying to upgrade your home DIY kit or want to buy new equipment for industrial use, you will have a vast variety of options in terms of monitoring tools. Although having a set of options is always a good idea, too many options can easily make you feel over whelmed. That is why it is important to know how to shop for these tools without getting tricked.

Especially when you are shopping for industrial grade equipment, you will have to be extra cautious, simply because they have higher price tags than most tools. Unfortunately, there are heaps of promotional advertisements and scams that people fall into, and it is vital to know how to make smart purchases. Since they can cost you a large sum of money, you need to do your research beforehand. This guide will walk you through three of the most important factors to look for when purchasing monitoring equipment.

Quality and standards should be your priorities

When you are looking for monitoring equipment – industrial or otherwise – you will find dozens of different options. To make things even more confusing, you will come across the same equipment with different price tags. This is where most people tend to opt for the cheaper options without even considering the specs. If you want the right value for the money, you need to prioritize a product’s quality and standards before you worry too much about the price.

sound level meter
Image Source: Unsplash

For instance, if you are looking for a sound level meter, you can easily find different options, but if they are not calibrated with all the right standards, buying them will be a complete waste of money. Focus on product quality and make sure that they are produced and calibrated to provide you the best and the most precise measurements. Paying an extra buck for a high-end device will save you a lot of trouble in the long run.

Check the compatibility

Most monitoring equipment today can be connected to a computer and frankly, you need to look for devices with this spec as well. Integrating your monitoring equipment with your computer will enable you to do a lot more tasks efficiently and it will open the door for a lot of possibilities as well. However, not all devices will have this capability. As a customer, you need to be thorough and check the compatibilities of the products in advance if you want to spend your money wisely.

Go for reputed brand names

Reputed manufacturers and brand names have earned the name through product quality as well as after-sales service. When you buy monitoring equipment, you need to know how to operate them as well as to troubleshoot them.

More often than not, you will need professional assistance and having a good after service can save your day. Therefore, make sure to choose well-reputed brand names when you are going to purchase these devices even though you might have to spend an extra buck on their high-end monitoring equipment.

Keepe Clone App – Time To Get Hold On-demand Handyman App Industry


According to a recent survey, the on-demand market is attracting more than $ 25 million people and the count is growing. Amidst COVID-19, the demand for these apps has immensely increased as people prefer to order the services from the comforts of their homes. Handyman’s on-demand app is one such service that offers a wide range of services to the customers.  The USP of the handyman on-demand app is they are easy and simpler to use anytime, anywhere.

In this blog, we will discuss how developing Keepe clone app can boost your business and why people prefer the handyman on-demand clone app. Know the benefits associated with it so that as an entrepreneur you can serve your customers in much more efficient ways.

Advantages of Investing in Keepe Clone Handyman On-demand App

Whether you are an established businessman or starting new by investing in on-demand handyman services you can expect 75% of the boost in your business. The on-demand industry is growing fast and the demand is ever increasing. Today, customers are offered more personalized services through these apps. Below-mentioned is some of the significant benefits that your business can benefit from building Keepe clone app.

It is a potential market

Living in a smartphone era, we have everything at our fingertips. With the number of smartphone users are increasing so does the on-demand handyman apps. It is the right time to leverage the app service witnessing the potential of this market. It has all the right elements that propel your customer base.

Expand business in a short time

An on-demand app like Keepe offers a one-stop solution to the customers. The users can access innumerable delivery service categories depending on their requirements. The exhaustive list will carry multiple vendors offering a wide range of categories thus, the app has immense potentials in providing you a huge customer base. The more customers use the app, the more your business expands.

Easy to promote your app

Traditional businesses will require specific marketing strategies to get the word out. It takes time to get the desired recognition. With the app, it is easy. The moment people start downloading your app, your business brand gets visibility. The more downloads, the better your app performance. People start recommending your app within their circle thus, increasing your brand awareness.

developing on demand handyman app like Keepe
Image Source: Unsplash

How Your Customers Will Benefit Using Keepe Clone On-demand Handyman App

The primary aim of the Keepe clone app is to provide one-stop solution on-demand services to the customers. Thus, making it immensely “hit” amongst the user who now does not have to download ten different apps on their smartphone.

The benefits include:

Wide range of services   

The app list a wide range of categories that include groceries, eCommerce, flowers/gifts, food delivery, laundry, wine/alcohol, water-bottle delivery, parcel and logistics, car washing, beautician services, and covering all kinds of handyman services. The user has to select the service, get the quote, and confirm the booking, hardly taking few minutes to do the entire process.

Trusted and verified vendors

The service providers that are listed on the app have undergone strict background checking and only after verification they come onboard. Having verified vendors helps in winning customer’s confidence knowing that they are dealing with trusted vendors thus, it enhances the app downloads.

Secured multiple payment options

Keepe clone handyman on-demand app comes integrated with a secured payment gateway with multiple payment options ensuring no discrepancy. The customers can choose their payment modes from mobile Wallets, Google pay, credit/debit card, etc.

Customers now easily can plan their work

Now that the service delivery is scheduled as per the user’s timings, it makes it easy for the users to plan their work accordingly. The users can rely on the services knowing that the chores/task will be carried out on time eliminating the wait time.

How Hiring A Mobile App Development Company Can Assist In Developing Keepe Clone Handyman Service App?

The prospect of developing on demand handyman app like Keepe is one thing and shaping up into a reality is another. Building a new app right from the scratch is not only costly but time-consuming. It has to go through endless trials and testing which can take months to develop. On the other hand, building Keepe clone app is easy. It is a ready-made solution developed on an open source-code script.

  • The mobile app development company will develop a handyman on-demand clone app considering based on customer behaviour and changing market trends.
  • The Keepe clone app will be build on the lates technology stack, with all essential features aimed to provide a user-friendly experience to your customers. The features can be customized and other minor modifications can be tweaked as per your business requirements.
  • The mobile app developers are experienced and experts in making on-demand apps thus, they know what it takes to make a pro product. Rest assured your on-demand Keepe clone app will be a scalable one capable to handle your future business expansions.

Wrapping Up

Keepe clone on demand handyman service app must be developed in such a way that it fits in your present and future business requirements. The trend of offering a personalized experience to your customers is in and will be staying here for long. Thus, you can design and develop an app that promises you success, growth, and expansion.

The amazing benefits of getting employee massage services to your company


The key to success in the corporate world is employee satisfaction. You have to make sure that your employees are satisfied if you are aiming to get the greatest productivity from them. To make sure that you are getting the best of what your employees are a cabal of doing, you should show them that you care and provide a healthy workplace where they can have peace of mind and give their fullest to the company.

One of the greatest ways in which you can show that you care to your employees and also make sure that you are giving them the best way to unwind at work is to gift your employees a corporate massage. Giving your employees something thoughtful and effective can go a long way. Here are the amazing benefits of getting employee massage services to your company:

corporate massage

Mitigate pains and discomfort

When your staff is working on reaching for the goals of the business, specially the staff that will be putting in a lot of physical effort for their job is in the risk of developing health complications and pains in their joints and muscles.

This would not only make their job something unpleasant for them but it would also affect the work that they do. A massage is a great way to help your employees to be free from pains that they might be feeling. As professionals will be carrying out the massages, your employees can mention any of the joint or the muscular pains that they have and get the right solution to them with a massage.

A job free from headaches

Another common thing that would affect the work that is done by employees is headaches. A simple headache can ruin the work day of an employee. Even though headaches can be caused due to many reasons, there is one simple solution that would free person from a headache and that is a good massage. Whenever your employees are feeling that they need a break, they can opt into getting a massage and they can feel refreshed and always take a new start to the work that they do.

A chance to consult health professionals

Your employees might be having certain symptoms or health complication that they let slide because they do not have the time to get them checked by professionals. The longer that they live with these symptoms, the more compacted and intense it will become. By giving your employees corporate massages and wellness solutions, they will get the chance to talk to health care professionals at woke. This would motivate them to get any of the health complications that they might have addressed by the professionals.

By taking a great step into caring for your employees by giving those massages and also boosting up their satisfaction will pay off greatly as they will be better at what they are doing and your staff will genuinely care for the business that they work for.

How to Create an Efficient Product Strategy for your Shopping Portal?


According to Mr. Clayton Christensen – a Harvard Business School professor, more than 95% of the products that are launched in the market end up failing miserably. But why is this the case? The most common answer to that question is a lack of preparation – or to put it more accurately, a lack of a proper product strategy.

If you are an e-commerce business owner, then you must have definitely witnessed times when your entire team is doing a lot of work, but you still feel that the project is not going anywhere. Unfortunately, this is quite a common occurrence and it often happens when you do not have a product development strategy in place.

What is an ecommerce product strategy?

An ecommerce product launch strategy is nothing but a sophisticated plan that describes what a business is planning to accomplish with its product, and also how exactly it plans to do so. A good product marketing strategy will always address concerns like who the product is going to serve (the target audience/customers), as well as precisely how it will benefit those customers that it’s serving. A product marketing strategy will also encompass the company’s overall goals throughout the lifecycle of the product. Suppose when you are launching products like beauty items which people prefer to shop online, you have to come up with an offer which can attract users. 

How to create an efficient ecommerce product strategy?

If you are looking to create an efficient  ecommerce product launch strategy then you are in the right place. In this article, we are going to address 5 of the major factors that must be included in your product strategy for ecommerce. So let’s get started;

  1. Map out your target audience

Since your product is made to be used by people, therefore putting the users and their needs before your product makes a lot more sense. The first thing that you must focus on is understanding who your product is for. Understanding the wants and needs of your customers before you even start developing the product is key in coming up with a great product development strategy.

The question then remains, how to know your target audience? Well, to know that you need to do a lot of research. In fact, user research should be an integral part of your design & development cycle. Understand your user demographics, their lifestyle, places they live, what motivates them, their pain points, challenges, hobbies, fears, etc. Then use that data to fine tune your product according to your customers. Based on that data one can easily project which audience can be targeted in which region. For example after research you can estimate people in dubai who like online shopping.

  1. Know the e-commerce customer life-cycle

There are 4 key parts in an e-commerce customer’s life cycle, which are; Acquisition, Conversion, Post Purchase, and Repurchase.You must deeply understand the role you play in each of the above life-cycle stages of the customer.

  • In the acquisition stage, you must map out how you are going to acquire the customers and what channels you will use to do the same. This could include using social media marketing and SEO & SEM on Google.
  • In the conversion stage, you have got your customers attention and now is the time to convince them that your product is the best fit for their wants/needs. This is done by using effective copywriting and making the buying process as seamless as possible. Your ecommerce product pricing strategy plays a major role in this stage.
  • In the post purchase stage, you cannot leave your customers in the dark. This is where they expect you to give them accurate information regarding their shipment right until the time that the package reaches their doorstep.
  • In the repurchase stage, you have already done the majority of the work such as acquiring and converting the customers. They have now engaged in a transaction with your e-commerce website. Now it is your job to utilize them by promoting more of your products that they might be interested in buying.
  1. Understand the customer’s problems

It is not possible to create an ecommerce product launch strategy without understanding your customers’ problems. After you map out your target audience and know their pain points, now you must figure out how your product can provide them with a solution to those problems. Make sure that your product is designed in a way that fills the gap in your customers life and provides actual value to them.

  • Have a vision for your product

The main purpose of your product strategy is to define an end-to-end journey of your product. As with every other journey that you set out on, you cannot take the first step without having a vision of the destination you want to reach. If you do not have a vision, then naturally, you would end up lost. The same is true for your online shopping product strategy. Mapping out your journey to the best of your ability will also help you to understand the possible expenses and hence formulate a better ecommerce product pricing strategy.

  • Define KPIs and success metrics

Although setting a direction is incumbent, it just isn’t enough. You also need to know how fast you are reaching that goal or it will take you forever to reach it. Having a set of Key Performance Indicators (KPIs) and other such trackable metrics help your entire team to measure their performance and know whether or not they are on the right track. Some examples of KPIs for your e-commerce product strategy could include – number of sales, number of items produced, number of returns, etc. As you can see, you can also create KPIs limits on negative metrics such as returns/refunds so that you are more aware of your plans.

Final Thoughts

Your product strategy is a major factor that determines your end-user experience, especially regarding online shopping. If you are serious about achieving your ultimate goal; i.e. delivering the right features, to the right people, with the best possible user experience – then an ecommerce product strategy is essential for your success. However, it is not enough to just plan the strategy, what matters even more is the execution. But a product strategy can give you a lot of clarity.

Six Factors to Keep in Mind When You Seek A Loan


Are you working on getting a loan for a personal purpose? If this is the first time, you may want to have an idea on how the process works. Here are six factors that you should keep in mind and be clear about before you apply for a cash loan.

Loan Amount

You need to be clear about the amount of money you are going to need as a loan. A lot of people make the mistake fumbling on their decisions and might end up borrowing less or more money than they actually need.It’s quite normal to be concerned about loans especially if it’s the first time you’re trying the option. However, by focussing on your specific need and deciding on a sum that you will be able to pay back, you won’t need to worry about anything. Make sure you find a service that will lend you the sum you need.


In most cases, you plan about your loans in advance because you foresee a situation where you are going to need financial support. In this case, you can apply for your loan and wait for approvals. However, there are also emergency situations on the other hand where you will need quick cash loans urgently, even instantly. In such a case, you would need to look for a service that offers immediate or quick loan facility.

Image Source: Pexels


Most services charge a decent fee that applies to you when you return the loan to them. The fee can vary from service to service and also depend on the sum of money you’ve borrowed, and other factors. Make sure you look at the fee structure of the service you’ve picked so that you have an idea of the amount of money you will be paying back in total. Being ignorant about the fee can cause you inconvenience and difficulty during the time when you’re paying back the loan, therefore, make sure you don’t overlook this part of the process.

Fund Transfer Methods

When a company has agreed to offer you a loan, they have their selected modes of transferring the funds to you. It is always a good idea to find out what methods your selected service use to transfer funds to their customers because there may be a small chance that you are unable to access the specific method.

Payment Methods

Usually, credit services offer quite a few good options to customers when it comes to loan settlement. Again, this might vary from one service or company to another. If this is the first time for you, you may want to have all the details on this part because it is essential for you to plan in advance on how you will make payments back, especially if you will borrow a large sum of money. Therefore, speak to the guys and find out what the best options are, given your current situation and requirements.


You also need to agree on a duration or time period within which you will settle the loan you’ve taken from a company. Again, you would have options from which you could choose one that works best for you. It’s important that you give this part a lot of thought and pick an option

Injuries That Are Common with Road Accidents and How to Avoid Them


Road traffic accidents are not uncommon, about 1.3 million people die each year due to road accidents. And it has been found that most accidents occur in low- and middle-income country, most people who are subjects of road traffic accidents are pedestrians, motorcyclists and cyclists. In some cases, the accidents may be minor but, in most cases, they can cause a fatal outcome.

Injuries can be classified as impact or penetrating injury and the type of injury depends upon the speed at which the person was travelling, the force of impact and the direction of impact.

Head Injuries

Injuries in the head could be sustained when the head collides with the windshield, side window or the steering wheel. These injuries can be visible like cuts or bruises but there may be internal injury as well like haemorrhage, contusion that can lead to severe consequences.

Chest Injuries

The chest may be impacted on the steering wheel or the dashboard, leading to contusions or broken ribs. If the people travelling have buckled them up with seatbelt sudden force can lead to contusions on the chest.

Limb Injury

The vehicle is not very spacious so one does not have enough legroom, collision may lead to limbs being impacted forcefully against the dashboard, doors or the front seats. Sometime due to the force of impact at one location may cause a resultant effect at another for example if the knee has been dashed the force of impact can be transmitted to the hips to cause fracture.

Whiplash Injury

Due to sudden acceleration and deceleration the head may be thrown back and forwards causing shearing of the nerves in the neck and other soft tissue injuries can also be observed.

You can get a car accident lawyer if you get into a road collision. They will help you with most of the legal processes. But the majority of these incidents can be avoided by careful and conscious behaviour when travelling.

Avoid Speeding

This seems to one of the main reasons of road accidents, because naturally when something is travelling fast the control that you have on the object reduces same with the vehicle, so to avoid injuries due to this be cautious with your speed when travelling do not make speed turns, drive at a moderate speed and stick to the road rules.


Driving under influence is another cause of car accidents, in most countries driving under influence is prohibited but still we see many disobeying the rule, to avoid harming oneself and the other party one must take the necessary caution when it comes to consuming alcohol, and if one has taken alcohol he should make sure he travels by taxi or has a chaperone.

Wearing of Protective Equipment

Wearing of helmets, seatbelts have contributed to reducing the fatalities incurred doing an accident. So, it is important that one strictly follow these.

Using Phone While Driving

This has become so common, driving requires concentration splitting this attention between phone and driving can be very detrimental. So, avoid using phone as much as possible, when driving the attention should be completely on the road.

Obey Road Rules

These rules are in place so that everyone can be safe, try understanding that and stick to itto avoid fatalities.

SEO Tips for B2C Companies


Optimising your sites and content for search engine is not always easy. With algorithmic changes to search engines, it feels like there are just so many things to keep in mind at all times. If you are overwhelmed by SEO, here are several simple and easy tips to consider:

Add Meta Descriptions and Tags

This is a very simple tip. But most sites fail to include meta descriptions and tags for web components like images. Meta descriptions and tags make your site very easy for a search engine to comprehend. Include the main keyword in these descriptions to get better search rankings. Importantly, meta descriptions will allow your website to appear for the relevant search queries.

Use Text Links with Java Script

If you are still using Java script for some reason on image links, drop down menus or elsewhere, there should be text links on the page. Without text links, SEO experts warn that spider will not be able to “read” the content on your site. Use text because it comes highly recommended from just about any Java script expert.

Write Attention Grabbing Headlines

There’s little point in writing a great article if the headline is boring. The headline is all a web user reads before clicking on a link. So, make sure all your blog articles and other text content has highly attention grabbing headlines. Do not make exaggerated or dubious statements however to get attention. Don’t be too clickbait-y. You can still write a factual headline in a manner that makes people want to click.

Don’t Forget to Link a Backlink Network

Backlinks are still very important. In the past, backlinks have come under fire because people were using directories and spam-y sites to build massive networks of backlinks. Right now, it’s not the quantity that matters but quality. Generate backlinks with other highly reputable sites to boost your site’s appeal to search engine algorithms. Do not use unknown sites just to create backlinks. Once more, keep quality in mind.

PageRank doesn’t Matter Anymore

Don’t run your SEO campaign to get a higher PageRank. Google has abandoned this ranking system and it no longer really matters. What matters is using the right keywords to appear to the right kind of audience. So, don’t be PageRank obsessed. Diversify your strategy and aim to appeal to the target customer base.

Write Keyword-Rich Title Tags

Each page on your website must have a title tag that is not a duplicate and effectively relates what the page is about. Plus, this title tag should have at least one relevant keyword. Search engines crawl title tags before anything else. So if this is somehow off, the site’s appeal will be diminished. Don’t forget to add you company’s name in each title tag either.

Update, Update, Update

Frequency is very important for keeping the traffic coming. So, make sure you publish fresh content on a regular basis. Fresh content makes your site more relevant. Google algorithm for example prioritizes sites with new content rather than ones that are outdated.

You can do the above on your own. But you can also consider outsourcing SEO to a reputable firm for better results.

Tips for Promoting Products on Facebook

Promoting products on Facebook is a must for most B2C businesses. Facebook is a popular platform for building customer relations, and through that you can easily promote products better than on most other channels. Here are several ways you can effectively promote products on Facebook:

Run a User-Generated Content Campaign

User-generated content (UGC) is the best way to get attention on Facebook and engage with your target audience. With a UGC campaign, you can ask your followers the take pictures of your products and post them on the social network. Those who participate can act as brand ambassadors. This is a much more authentic manner to showcase your products than posting ads. Other customers are generally more interested in UGC content than formal marketing content. To get started, you may have to offer an incentive for customers to publish and share posts about your company’s products. For example, you can make it a competition, or offer coupons or discounts to those who participate.

Publish Videos about Fun Ways to Use Your Products

Say for example that your company sells butter. Rather than telling people to buy your butter on Facebook, it’s better to show them how great your butter is. Instead of doing a typical video ad, make a video of using the butter to make a cake or some buttery delicacy. Facebookers are immediately attracted to videos like this. Even market data support this. According to one survey, as much as 62% of customers said that they want brands to show them the best ways to use the product. So how-to videos, recipe videos or really funny videos where your products are used have excellent viral potential on Facebook. This is a subtle but highly effective manner to promote your products.

Use Multi Product Ads

Facebook multi product ads allow companies to show up to three products per one ad. The ads are displayed in a carousel, so they are sometimes also referred to as carousal ads. You can add images, descriptions, links and a CTA for each product. This is a great way to promote different products at once to the same audience. Also, you are playing a single fee for everything. Multiproduct ads are also a good way to test which products interest the target audience the most. Then later, you can dedicate more resources to promoting those products singularly. Multiproduct ads are also viewable on mobile phones, so they are a great mobile marketing tool as well. Multiproduct ads are a highly valuable product promotion tool on Facebook that businesses should not ignore.

Incentivise Customer Referrals

Word-of-mouth is still the best way to promote products on social media or just about anywhere. So, your Facebook marketing campaign should try its best to get customer referrals. You should provide incentives to customers who refer others to your products. One of the most effective ways to do this is by creating a customer loyalty program, where publishing photos of your products and getting likes and shares are rewarded bonus points for discounts later.

Use one or two of the above tips to remarkably improve your Facebook product marketing efforts.