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Easy Steps for Creating a Social Media Marketing Plan for Your Company


Conducting social media marketing requires commitment and a strategy. Otherwise, the money you spend on Facebook and Twitter ads would just go to waste. Advertising in social media is getting more and more sophisticated. Without the right plan, you will lose potential customers to competitors. Here are the easiest steps that you can use to devise a social media marketing plan for your business:

Set Goals

Any good social media communication strategy starts with a clear set of goals. Having goals will give your strategy direction. For example, if you want to increase traffic to your site, set it as a goal. Now you can devise the marketing plan in a way that achieves that goal. You should set both long-term and short-term goals for your strategy. Keep the long-term goals in mind always. Short-term goals can change, but don’t make major changes to the long-term ones.


Having a plan is not enough; you must commit yourself to the plan from the get go. For a business, commitment means you have employees who exclusively work on social media strategy. Have at least one employee who can prioritize social media marketing. You can hire freelancers to help the employee. Others can pitch in at least on a part time basis.

Identify the Best Social Media Channels

There are dozens of social media sites out there that are just too many to list here. Obviously, you cannot market on all these sites. So, you should first identify which social media channels that best attracts the right kind of attention to your business. For example, if you are a B2B company, LinkedIn would be a great platform, rather than a B2C platform like Facebook. If your company sells food, you must have an Instagram account. Vigorously collect traffic and conversion statistics for each of your social media marketing campaigns. These numbers will indicate which channels are preferred by your target audience.

Scheduling is Important

Regular posting is very important for keeping customers interested with a social media strategy. Even if you have thousands of followers on a Facebook account, these potential customers need to be engaged with regular posts. So, learn to schedule all the social media activity in an appropriate way. You can use online tools to write posts in advance and publish on a given date and time. Keep interaction with social media followers frequent. Otherwise, your plan will definitely fail.

Publish Unique Content

Keep in mind that there are hundreds of businesses just like yours competing for the attention of individual customers. The best way to pique interest and stand out is to publish unique content on social media. Create videos and publish well-written articles that attract attention. Avoid re-posting unless absolutely necessary. Never copy content from another site. Provide links back to your shopping site with the content you publish to redirect traffic.

Once the plan is underway, you must delegate tasks to individual employees. Create a hierarchy for responsibility to ensure the plan is put into place as intended. Once you follow through the above steps as indicated, you will have a basic social media plan at hand.

Ways to Create a Quality Output from Your Business


If you are planning to create a superior quality output from your business to build up customer satisfaction and company reputation, you will need to put on a great deal of work for it. To outstand in any field of business is not anything easy to do and if you think that you are capable of it, you should be better than all of your competitors. Before you make a change or before you take a step to rise higher, you should ensure that your business and the business background is ready for it. If there is no way to give an output that is of the maximum quality, you need to make some serious changes because, with the right changes made, you will have all that you need to make difference in the field of business that you are involved in.


With cutting edge technology, everything is made easier, accurate and takes much less time than in the traditional way. If you are stuck working with a manual or an outdated system, there is no way in which you can create history with the name of your business. Therefore, you need to use an erp software to help deal with all the struggles that are coming your way. All the priorities of the office work will be made much simpler. Whether it is managing and analyzing data, marketing, accounting, upgrading, etc., you can find the perfect solution when you have made the right upgrades. Therefore, you should not wait any longer because the longer you wait, you are lagging behind.

Having a clear idea about the real status of your business will help you make better decisions for the future. In addition, avoiding all the manual methods of dealing with the business deals will easily help you get rid of the chance of a low quality work output.


You might be getting all the data of your businessanalyzed and made much less complicated with an automated system. However, presenting the final output to the customers is up to your teams and if your team is not familiar with dealing with the new updates, there will be no progress. Therefore, you should ensure that your staff is properly and that you use teamwork to make the final changes to the processed data and present it to the customers. It is always important that you work with a positive mindset and making tough decisions together as a team will always bring about positive results.

Moreover, friendly customer service is something that matters the most because if your staff fails to create a good impression by the customer services that they offer, winning the hearts of the customers will not be easy. The staff should always be pleasant and warm when dealing with customers and it is always important that you. It will be normal for your customers to have doubts about the services that you offer and in such cases, they need to be kindly guided through their doubts.

Top Social Media Sites You Definitely Have to Utilize


When it comes to social media marketing, you need to remember that you have plenty of options. The internet is flooded with various applications that businesses can utilise in order to promote their products. However, what you need to understand is that not all of these platforms will be suitable for your business or its marketing needs. So, when making this decision, it is highly important for you to consider your options and choose wisely. The following are some popular social media applications that you can definitely consider in order to make the right choice.


Facebook is without doubt the most popular social networking site in the world. It is not only a great option because it is has millions of users, but also because it offers businesses various marketing opportunities. It is possible for you to customise your company page in order to get more likes. There are various tools that you can utilise in order to reach a large population. If you hire a social media management service, they will definitely help you to understand which kinds of tools and techniques on Facebook will be effective over the long-term.


If you want to keep your news short and concise, then Twitter is definitely the right choice for you. One of the best things about this platform is that it is always active. It is possible for you to keep your followers informed on a 24/7 basis. Moreover, you also have the opportunity to learn about customer behaviour in a closer manner. Since it is possible for you to follow your potential customers, you will be able to gather data about their online behaviour. Furthermore, since twitter has a lot of celebrities, you can follow and retweet the relevant professionals in your field to bring more attention to your company.


If your company has a creative and artistic side, then you will definitely profit from utilising this particular social media platform. Since Instagram only publishes photographs, it will not be suitable for all kinds of businesses. But it is still possible for you to make some use of it since your customers will definitely be interested in looking at pictures of your new products and services. It will be specifically beneficial for restaurant businesses and clothing lines since you can promote your products in a more creative manner.


If your target market comprises of professionals who do not spend much time on Facebook or Twitter, then you can definitely start making good use of LinkedIn. This platform is ideal for businesses that target professionals since it is filled with professionals, amateurs, part-timers and all kinds of workers from all over the world. So, marketing your company on this platform will definitely help you to connect with your target market. Make sure to have a regular follow up since the numbers increase by the day.

Do You Need A Business Coach?


In recent times, business coaching has become one of the hotly-debated topics in the business world. A lot of people today claim to be a business coach but do not have what it takes to help a new startup or a struggling business achieves success. If you need the help of a business coach, you must work with someone who really understands how to coach someone in a business. 

How to Get a Good Business Coach?

Small business coaching is very important for every business; it can be likened to having a personal trainer to ensure you stay fit and healthy. You can also see it as hiring a tutor to master a new language. A business coach will help you to succeed and achieve business growth.

The aim of hiring these types of professionals is to enable you to learn how to do things the right way at the first attempt. 

Most of us have experienced that embarrassing moment when you hit a gym, got attracted by that shiny workout equipment, then you tried few workout positions and got up, only to see another person pick the same equipment and do something completely different from what you did. Then thereafter every other person that wants to use that equipment started doing what the second person had just done. It then hit you that you’ve been wrong all along; you’ve been working out alright but missing out on the important benefits. It is then you realized that you need to hire a trainer to help you master how to reap the greatest benefits from using the equipment. This is no different from using a business coach.

When you hire a good coach, you will be able to:

Know your strengths and weakness.

Develop an action plan or your business.

Know how to select he best tools to achieve your objectives.
Learn how to stay on track and execute your business plan.
When you hire the right business coach, you will be able to move your business forward and accomplish your business goals and objectives.

How to Find and Choose the Best Business Coach

Almost every consultant now uses the term “small business coaching “. Today, you can see most consultants claiming to either be a “business coach” or a “life coach”. This doesn’t mean that they are all qualified to be in that position or go by that title. 

If you want to determine how successful any business coach is, take a look at the result of their own business and also check to know if their clients have done better.

You can ask questions such as:

How long have the coach been in business?

A business coach who is new to the coaching business with little or no direct past experience has nothing to offer you. This type of person can’t help you. They are yet to learn how to use the equipment the right way.

Is their business successful?

A business coach won’t have a problem showing you the results of his own business or that of clients he helped in the past.

Do they have a defined coaching plan?

A successful business coach should at least have a defined documented plan he can show you. This document can be modified to suit your own needs but must be available in the first place. Otherwise, you will just be paying them to develop a plan they suppose to have before now.

What’s their track record with past clients?

No doubt, before someone can claim to be a successful business coach, he should be able to show a portfolio of successful clients he provided coaching services. He won’t have a problem giving you the contact information of such clients for verification.

Can you research and find information about the business on your own?

A successful business coach supposes to have digital footprints. You should be able to find websites, books, reviews, articles, social media posts, press releases, and other information to support the claim of the business. 

Hiring the right business coach can help you in more than one way; you will be able to build a strong foundation to grow your business. You will as well have more confidence in your plan.